Our new eco friendly cushion inners
- Certified GOTS Organic Cotton
- 100% Plant Based Eucalyptus Fibre Filling
- 100% Vegan Friendly Product
- Naturally repels dust mites, bacteria, mildew and allergens
Why Eco Friendly?
Because most of us are aware of the critical damage caused to our environment and even our little ones are being encouraged to make eco-friendly choices from now on.
So it’s time we get with the program and set the standard for innovation and environmental awareness in our industry.
Interestingly, according to Forbes Magazine, consumers across all generations— from Baby Boomers to Gen Z—are now willing to spend more for sustainable products.
In fact, nearly 90% of Gen X consumers said that they would be willing to spend more for sustainable products, compared to just over 34% two years ago. Consumers are now demanding next generation innovation from all industries.
How Are Our Inners Eco Friendly?
Our cushion inner covers are made from 100% Certified GOTS (Global Organic Textile Standard) Cotton Poplin.The GOTS standard is the highest standard globally in organic textile manufacturing.
You’ll love this cotton for it’s breathable, cool and soft handle, making it an extra comfortable support for your accent cushions.
Simply hand or machine wash in water to 30 degrees with a mild detergent, to avoid damaging the natural fibres and risking unwanted shrinkage.
Our inners are carefully filled, with Eucalyptus fibre which is a 100% plant-based fibre and fully biodegradable.
It is created through the fementation of the wood pulp and the fibre extracted. It has exceptional natural characteristics for absorbency, hygiene and temperature regulation.
Eucalyptus fibre is a highly efficient insulator, helping to keep you warm in cool weather and cool in warm weather. It is naturally hypoallergenic, thanks to its natural moisture management characteristics.
Because it releases moisture so quickly, it is very difficult for dust mites, bacteria, mildew and other common allergens to breed.
Eucalyptus fibre also has a remarkable environmental profile. It is extracted from fast-growing, sustainably forested eucalyptus trees and requires little water to grow.
What about packaging?
All cushions are packed and despatched using 100% recycled or recyclable materials, making this a genuinely natural process from beginning to end.